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WebFX Round Logo WebFX is a full-service marketing agency with 1000+ client reviews and a 4.9-star rating on Clutch! Find out how our expert team and revenue-accelerating tech can drive results for you! Learn more Try our free Marketing Calculator Craft a tailored online marketing strategy! Utilize our free Internet marketing calculator for a custom plan based on your location, reach, timeframe, and budget. Plan Your Marketing Budget Marketing Budget Calculator Table of Contents What is Marketing and Sales Alignment? What Are Data Silos? How to Align Marketing and Sales Teams 1. Define and Agree on Common Terms 2.

Determine the Teams’ Common Goals, Strategies, and Key Belgium Phone Number Data Performance Indicators (KPIs) 3. Create a Structure for Your Teams 4. Document Your Structure and Processes So Your Team Can Understand Them 5. Agree on External Messages 6. Invest in Sales Enablement 5 Benefits of Sales and Marketing Alignment 1. Better Understand Your Customers and Their Needs 2. Map Your Customer Journey More Accurately 3. Improve Conversion Rates 4. Shorten Your Sales Cycle 5. Increase Revenue 4 Problems That Sales and Marketing Collaboration Addresses 1. Limited Insights into Customer Data 2.



Underused Marketing Collaterals and Content 3. Rough Lead Handoffs from Marketing to Sales 4. Lack of Marketing Attribution By the Numbers: 3 Marketing and Sales Alignment Statistics 3 Things Marketing Must Do for Sales 3 Things Sales Must Do for Marketing Align Your Marketing and Sales Teams’ Strategies with WebFX Share this article Facebook Round Icon Twitter Icon LinkedIn Icon Email Icon Manage Your Marketing Budget Guide Maximize Your Marketing ROI Claim your free eBook packed with proven strategies to boost your marketing efforts.