Social listening is the practice of monitoring social media

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Moderate comments for inappropriate behavior — and use your social platform’s block and report functions if the conversation gets out of hand. 8. Relationship-building with influencers. One of the most important social media skills is working with influencers as part of marketing campaigns. According to the Association of National Advertisers, 75% of companies collaborate with influencers. It's asocial media manager’s job to track down relevant, exciting influencers and build sustained partnerships with them. These tend to perform better than transactional one-off promotions — the longer the partnership, the more the influencer gets your brand’s nuances, and the more authentic their enthusiasm feels.

Helpful influencer marketing tips and tools: Look within your brand’s community — or even among latestdatabase.com your own employees — for influencers. Communicate with influencers openly about your goals and KPIs. Don’t overlook microinfluencers; their small followings are often more engaged than a Kardashian’s. 9. Data analysis and reporting. A great social media manager will use analytics and metrics to analyze each post and campaign, making tweaks and improvements as they go. "[A social media manager] definitely needs to understand basic analytics that are often native to the platform,” Marom said, “I use a social media management tool [for analytics], which I think most people should.



” A good understanding of analytics is also vital as the social media manager will need to report back to their superiors about how each social channel is performing. Helpful social media analytics tools: Focus first on metrics such as engagement, impressions and ROI. Try HubSpot, TapInfluence, Google Analytics, and Snaplytics to start monitoring metrics. Create infographics to showcase key metrics over time for internal stakeholders. 10. Social listening. for brand-relevant conversations. These can include mentions of a brand's name, key products or significant competitors. A social media manager should be able to track down all-important brand mentions — even if they aren’t tagged — so they can manage the brand's online presence.