consumer who enters and leaves your

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This is the most coveted awareness stage among businesspeople, marketers and salespeople, because it indicates that a person went through all the stages of the sales funnel (relevant to what they needed to understand) and paid the amount you proposed as a solution! But don’t think that your lead nurturing ends there! Right after explaining the true benefit of generating leads — and how to prepare your company to attract, capture and convert them — I will talk about the value of nurturing to sell many more times (and even to the same people) ! Why is it important to generate leads.

If it hasn't been obvious so far, generating leads is important because they are the people who end up buying what your company needs to sell to grow! Treating the lead as a resource to be polished (instead of simply as a  Middle East Mobile Number List website, without leaving any contact information, and never returns) increases not only your chances of selling to them, but also for any other lead that may be converted by your brand in the future.



Thanks to the power of Digital Marketing , every lead leaves a behavioral trail that we call "metrics". Lead behavior metrics allow your Marketing team to analyze and identify patterns to optimize your sales funnel and transform leads into customers as a result! One of the most effective metrics for knowing how engaged a lead is (or how educated they are about what your business does) is called " lead scoring ". Lead Scoring In lead scoring , each time a person performs an action within a scale of importance defined by what your company expects from that lead, that person receives some points.