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Evolution driven by the need to protect user privacy, since tracking can no longer be based on third party cookies or Mobile Advertising IDs. It follows the obligation to use web analytics tools in line with national and international regulatory provisions on privacy and which, at the same time, allow companies to support their Digital Marketing activities. You might be interested in "Google Analytics what to do when you receive an email requesting data removal pursuant to art. GDPR" The difficulties associated with the transition to GA google analytics So far everything is clear, but which tool should we use from here to the future? The market offers more solutions, but the Google galaxy appears to be the one capable of providing the most complete answers given the predominance in the search engine field.

The most immediate answer is, therefore, Google Analytics GA , counting on the photo editing servies fact that it has already been fully available to everyone since October therefore it does not constitute an experimental novelty in terms of functionality ed. as well as being free. In these months, in which there is a parallel between Universal Analytics and GA , there is plenty of time to try this latest platform and acquire some important skills. However, the transition between the two platforms is not a trivial aspect. The reason? It consists in the fact that measurement with GA is based on a system, as anticipated, profoundly different from Universal, with many aspects to be learned from scratch.



Essential features of GA google analytics GA brings with it a new vision of tracking, moving from data collection based on sessions and different types of user interaction, to tracking focused on events and connected parameters. The system collects these events automatically without generating specific codes and, for this reason, in addition to other aspects, it is not possible to migrate data from Universal Analytics to GA . For companies there is also the problem linked to the new Conversion Modeling. Let's talk about cases in which a recorded conversion cannot be specifically attributed to any acquisition channel.