They are inserted in the source code of the page

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It's the same thing for measuring the performance of Facebook ads (we then talk about "pixels") or Google Ads (via "UA tags"). These tags give instructions to crawler robots so that they collect specific data and send it back to the tool, delimited by tags, and hidden from Internet users. For example, here is what a tag looks like for Google Analytics: Data to be collected via Google Tag Manager What data can we collect (and track) using GTM? Some of the most common examples: The number of views of content (text, video, etc.

The number of clicks on a link, CTA, ad, “Add to cart” button, etc. The number of views of a product sheet Best-selling products or services The number of downloads of content or a mobile application The number of newsletter subscriptions Cart abandonment rate Buy Bulk SMS Service The rate of use of a discount coupon Etc. For this purpose, we will use GTM to create and place these tracking tags , and thus obtain the desired statistics from the desired pages.

And this, without having to manually code each tag. The advantages of GTM As such, Google Tag Manager has five major advantages: Tags are managed from the same interface, and in a grouped manner . Which means that it is no longer necessary to place each piece of code by hand, on each page that you wish to track: simply insert a Tag Manager code into the site so that the tags are implemented automatically on all the desired pages, in a few moments.