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Digital Marketing is directly related to career objectives and aspirations, the search for more knowledge and learning through experience. Traditional Marketing has a strong and fleeting impact, while Digital Marketing generates medium-term and more lasting results. Structure of a Traditional and Digital Marketing department The structure of a Classic Marketing department is very different from a Digital Marketing department. ADVERTISEMENT In BC, a lot is demanded of professionals and most small and medium-sized companies do not even have a structured marketing sector like here at Rock Content, for example. Multinationals usually
have more complete structures, with professionals who specifically take care of the creation Chinese Australia Phone Number List of the campaigns, others ofof the execution and contact with the trade, but the vast majority of companies do not have this structure. Collaborative transformation Digital Marketing professionals need to educate and help Traditional Marketing professionals in the execution of strategies to show them their value within companies, mainly the most classic ones. What is perceived in the structures of Offline Marketing is: They are professionals who work on various fronts in the area; It is unusual to designate a

n official to be dedicated solely to Digital Marketing; When this happens, in the minority of the time they tend to hire a Digital Marketing company for content production, since the professional will focus on the strategy. Based on this we can affirm that a Digital Marketing company tends to fill that void in more traditional companies and, because of that, the marketing professional needs to understand a little about everything, but nothing very in-depth. HR There are Classic Marketing professionals who feel insecure and believe that they will be replaced or that their lack of updating will be evident. Therefore, the HR sector must promote a rel
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