The degree of probability or other likelihood

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That a search query, based on the current context, will perform a search to obtain information that satisfies the intent. It shows. Of course, it is also possible to express that the score satisfies a specific threshold. If that score isn't high enough, search engines may not adjust search results based on that intent. Conversely, if the threshold is exceeded, the impact of the intent of the query may be stronger. The patent details how intents can be used to provide search results that meet a searcher's contextual and informational needs. Expanding intent in search results In the past, when search engineers wrote articles about intents and search, they said the following about intents: informational commercial transactional navigational Informational intents provide search results that return information about the query, such as the history of pizza or pizza recipes. A commercial intent would provide search results that return information on how to buy something related to the query, such as nearby pizzerias or stores that sell pizza dough, sauces, ovens, etc.

A transactional intent provides search results that allow you to take some action, such as ordering pizza delivery. Navigational intents provide search results for pages the searcher has visited in the past or pages they know exist. For example, information such as the birthplace of Domino's Pizza and information on its directors Belgium Phone Number Data can be cited. In summary, this patent focuses on the context of a search and attempts to infer the intent behind the search based on that. This includes rewriting the query to include information relevant to that context. I get the impression that the discussion was about search technology, especially in the area of ​​personalization. Discover is the first company that comes to mind when I think of personalization, but they may be trying to incorporate that experience into regular search as well.




Google is becoming more and more useful, but as a website, we want to work hard every day to provide as much useful information as possible. This article is a translation of " Google Patent: Rewriting Queries Based on Context to Meet Intent " published in Search Engine Journal .KPI (Key Performance Indicator) for optimization Last updated: 2021/07/20 blog It's easy to get lost while looking for indicators to measure the evaluation of your business. However, focusing on a few key metrics will yield the greatest results. Therefore, it is important to determine which indicators to focus on.