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Should be mutually beneficial. Before you reach out, please find out everything you can about your impact. By following this exercise, you can better align your flu and your brand, and both will benefit. An important part of the outreach process is proving to the Influencer that your opportunity lies with the audience. Progress monitoring If you don't have an influencer marketing platform, please use Excel spreadsheets to record your influencer information and messages.
  
By using a consistent method for managing influencer relationships, you can understand progress and measure the health of the relationship. Providing rewards 1, the most common myth about influencer marketing is that all brand influencers want to earn incentives with money. However, when wedding photo editing service becoming a motivator for influencers, several factors actually exceed monetary compensation. Participants in the Augure study named these as the most common motive.Increase reach/increase viewer Create quality content for viewers Formimage Buybenefits (discount, free sample) 24% earn money 22% gain new experiences travel, events.



Traditional incentives are cash payments and branded products, but companies can develop influencer relationships through unique experiences and benefits. For example, Tissot, the official timekeeper of the Tour de France, has sponsored an influential participant who participates in the event and shares his experience on social media. Roxy Quicksilver sent free clothing and discount codes to their influencers as follows. Measurement results When promoting content using an influencer marketing program (e.g., how much cheaper is the cost per engagement compared to other marketing channels.