The top Google Ads updates

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These campaigns help accompany leads into the inbound funnel, preparing them for the transition from marketing to sales with additional content related to the interests demonstrated on the site. Offer educational content along the purchasing journey Every potential customer has his own very personal buyer's journey: it is not possible to force an action, try to sell something or contact him before he himself expresses the desire. However, it does not mean leaving him alone, but rather continuing to be close to him by offering valuable information and content along the entire journey.

A recent Gartner study highlighted how of buyers choose the supplier who first gave added value to the purchasing wedding photo editing service decision. B  B inbound marketing and inbound sales plans must therefore be focused on offering and adding value respectively. In the sales process, the best way to provide added value is to offer content that answers prospects' real questions. By learning about them and their business challenges, offering educational materials that make them more aware, you will gain the position of a trusted advisor who will help them feel safe with you.



The purchase is triggered when two conditions are met: trust has been created and the need has become urgent. Prepare prospects for the final decision After having accompanied prospects throughout the purchasing journey and having prepared them to choose you as suppliers, the task is not finished. Unfortunately there are still many obstacles to overcome to avoid throwing away the work done so far. To remove any friction and bring the sale to the finish line, offer a personalized demo of your services or a case study that tells how you have already helped other prospects with similar needs.