Here’s how to improve your

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Chances of ranking. Carefully choose your topic. The whole point of ranking for the People Also Ask box is to help those looking for precisely the solutions you offer to find you in the first place. So choose your topic and target keywords with care, just as you would for any other aspect of your content creation campaign. What questions can you answer for your customers that your competitors aren’t addressing? Have you seen questions in the PAA box that seem like terrific fits for your brand or website? Which topic ideas are ideal fits for the keywords and key phrases you’re already targeting across the rest of your SEO campaign? Write content that includes questions and answers.

Format matters when it comes to ranking for People Also Ask, so keep that in mind as you craft your content. Create blog posts and standalone pages (such as FAQ pages) that include questions followed by relevant, helpful answers similar Canada WhatsApp Number Data to those you’d expect to see in a PAA box. Make sure you also: Express the answers to your questions clearly and concisely using everyday language that’s easy for any user to understand. Make sure your answers are factual and percent on-topic. Don’t use language or phrasing that’s promotional or salesy.



Compile a list of popular PAA questions. Remember, Google typically seems to select the same source for a particular People Also Ask snippet. If that question is popular enough and relevant to enough different search queries, that could add up to a lot of traffic for the website credited as the source. Use the PAA box to compile a list of particularly common questions related to essential search queries and a few alternatives that often appear in conjunction with them.