Why promote a dental website

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Websites of dental clinics belong to YMYL-themed resources (Your Money Your Life) - that is, those that directly affect a person’s health and well-being. The task of search engines is to provide the user with the most useful, expert and complete answer to a query, so they strictly monitor the activities of YMYL platforms. If the algorithms deem the site to be of low quality, they can not only reduce the resource’s position in the search results, but also impose sanctions or blocking. This is how search engines restrict visitors from goods, services or content that could harm their health or financial condition. If you do not work to promote and improve the quality of the website, search algorithms will protect clients from interacting with the clinic online, which will negatively affect business development.


Therefore, the algorithm evaluates the simplicity of presentation of information Canada Phone Number Data the reliability of facts, the accuracy and completeness of responses to a request. As well as confirmation of expertise - indicating the regalia of specialists and authors, mentioning research, the presence of diplomas and certificates. The “Anti-Quality” algorithm evaluates user satisfaction with interaction with the resource. The visitor’s behavior on the site, reviews and reputational background are taken into account. If the prices on the website and in the clinic when visiting are different, there are comments online about services not provided or deception, the algorithm will consider the site to be of low quality.




Algorithms for assessing the quality of a YMYL website in Google: E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness or “experience, expertise, authority, credibility”) - analyzes how much the content author understands the topic, whether the material is useful for visitors and whether the site itself is trustworthy. Page Quality - checks the quality of the page. The absence of advertising, structured presentation of content, the presence of positive reviews, the presence of expert articles and authoritative sources are taken into account. Don't know where to start promoting dentistry on the Internet? Contact the specialists of Ashmanov and Partners - find out more about the service .