Humans are visual beings

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Using them in your emails can significantly improve your CTR and therefore your conversions too. 5. Harness the power of personalization Adding the recipient's name to the subject line is just one part of personalization, and there are many things you can do beyond them. Personalizing your emails essentially means making them more relevant to the user and writing them in a focused way, so that each person on your list feels like you are speaking directly to them.

In fact, personalized emails deliver 6x higher transaction rates . But for personalization to be successful, you need to segment your lists based on your Country Email List preferences and categories, because only then will you be able to plan campaigns that focus on your needs. You will also need to consider high email deliverability, check SPF Records , and secure messaging in general. There are a set of things you can personalize your emails with: Purchase history or cart to display related items they can check out and potentially purchase.









Location and culture specific options based on recent activity or cart abandonment on your website. I use custom images for a wow factor that shows you care about each subscriber on your list. 6. Use rich media Finding email records is not enough; you need to capture your audience's attention to sell to them.  It's easy for us to focus our attention and interact with interactive content like images, GIFs, and videos more than text. And if you want your emails to stand out and make an impact, using rich media should be high on your priority list. Many current emails, transactional and educational, include at least one medium.