What direction do you want to give

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What strategic planning is and how to make your company flexible and active also and above all in the face of change. your company? According to a research entitled "Top 6 reasons new businesses fail" conducted by , new companies fail within a short time after their birth mainly for 4 reasons: Lack of in-depth market research; Presence of gaps and problems in the business plan; Inadequate investment in ; Excessive rigidity (poor flexibility, which allows timely adaptation in exceptional cases). All these problems arise from the lack of strategic business planning. What is it about? Corporate strategic planning is a document in which the direction that the company wants to take is indicated precisely and in-depth: this is where the vision, the mission, the short, medium and long-term objectives and the ways in which reach them. Very often we tend to confuse corporate strategic planning with the business plan: the terms are in fact very similar, even if the business plan is more often created at the time of starting a new business.

Strategic planning, on the other hand, is repeated periodically (generally at the beginning of each year) to define the actions to be undertaken with a view to constant growth of the company. What direction do you want to give your company? Planning: the best motivator for your team I don't have time for these impractical things. Planning is only useful for large companies. By taking a specific path, it will be difficult to go back if you don't get results. These are just some of Agent Email List the ideas that, in many cases, characterize the thinking of entrepreneurs. These business owners believe that planning does not impact revenue; it is even considered a "waste of time". However, without an underlying strategic business planning, the company is destined to fail: it moves randomly on the market, offering products and services not requested by the target, applying strategies whose results cannot be monitored and so on. In the long run, this can lead to year-over-year revenue loss.






Here are some of the reasons why planning your activities is essential to have a healthy, flexible, constantly growing company. Motivate your team. Your staff is personally involved in the strategy: your team will carry out the daily operations, evaluate their effectiveness, and provide feedback directly from the market (customers and suppliers). Without an underlying strategy, it will be difficult for staff to understand what direction the company is taking and feel part of a team aligned to achieve the same goals. Corporate strategic planning motivates your team, because it makes them participate in the activities that the company carries out to grow: in this way, your employees are no longer mere executors of the strategy, but play a proactive role. Thanks to a sharing of intentions, you will facilitate dialogue and the proposal of strategic ideas and actions that can prove useful in increasing turnover. On the other hand, as we know, more minds work better than one.