Your business characteristics

HongKongPhone

Growth stage, so as to more accurately capture the insights behind the data and drive business growth. Case: C-side express delivery of a service product. Step One: Define North Star Metrics For express delivery service products, the North Star indicator can be "monthly active users (MAU)" or "monthly package delivery volume." This indicator can directly reflect the frequency of service use and user activity. Step : Draw the user’s core conversion path The user core conversion path can be divided into the following steps: User aware of the need: The user recognizes the need to send the item. Search for express



delivery services: Users learn about express delivery service products through online searches, app stores, or recommendations. Select a service: Users compare the prices, speeds, reviews, etc. of different express Hong Kong Phone Number  delivery services and choose the appropriate service. Use the service: User registration/login, fill in the shipping information, pay the fee, and use the service to send the shipment. Service experience: Users wait for courier pickup and track the courier status until the recipient receives the package. Feedback and reviews: Users give reviews based on their experiences, which may be in-app reviews or





sharing experiences on social media. Step Three: Assemble the Growth Model For each step of the user's core conversion path, we define corresponding segmentation indicators: Market reach: The reach of advertising and promotional campaigns that reach potential users. Service search conversion rate: the proportion of users who searched for express service products and clicked to learn more. Service selection rate: the proportion of users who choose to use our services after learning about the product. Successful order rate: the proportion of users who successfully